As more and more businesses get up and running in the new year, one thing cuts across all company objectives: growth. But how exactly does your company move from point A to B? How do you attain growth? Singapore is a competitive market, and therefore, you must carefully consider both the strategy and tools that will pave the way towards achieving your company’s objectives. A professional and reliable Singapore accounting services company can help you make sound decisions on both the strategy and the tools.
As the digital wave continues to influence Singaporeans, tools that enhance marketing and sales on digital spaces are essential for the growth of your business. Below are essential tools for your sales and marketing teams that will help to deliver your business’s growth targets.
Why market on digital spaces
Do you know that Singaporeans spend 12 hours a day on their phones? Digital marketing works like a magnet that attracts visitors to your business, but it doesn’t just stop there. Digital marketing tools also make it easy to convert new visitors into viable leads and close them as customers. These also help to support the post-sales activities, satisfy their needs, and increase the chances of them returning.
1. Website
One of the first and most deliberate marketing tools to have is a website. No business in Singapore should be operating without a website. With Singaporeans spending slightly over 6 hours each day on the internet, they are likely to do ample research before considering purchasing your product.
Your website should provide all the necessary information a buyer requires. It should also be safe, secure and easily accessible. If you are wondering whether your business can afford such an elaborate website, you can always reach out to an accounting firm in Singapore like Ackenting Group and have them perform a cost-benefit analysis before you invest.
2. Blog
A blog with great content is not only able to attract potential customers, but it can also optimise search. Your blog is an essential tool that educates customers and answers the unknown. It helps to attract new customers and keeps your traffic numbers growing organically.
While the blog optimises and attracts visitors to your website, it should also make it easy for visitors to share information, convert leads and easily integrate with other systems in your business.
Are you wondering if the investment for top content and search engine optimisation is worth it? Engage an accounting services company to help you figure out the level of investment and returns you can anticipate from such a move.
3. Social Media
Singapore is one of the top countries in the world when it comes to social media penetration, ranking fourth-highest. Even as Singaporeans interact actively on social media, it’s not always about posting selfies and updates. It turns out that Singaporeans distrust ads on social media but throw their weights around positive reviews and content that resonates.
Does your social media content resonate with your target customers? It is a good idea to focus on going beyond content. Your social media tool should integrate with other systems easily, giving you crucial metrics to enable an analysis of its impact on the bottom line.
4. Email
Email still stands as one of the most effective ways of communicating with your customers. When sent to people who have already engaged with your brand, emails are a powerful way of keeping customers informed, marketing new products and converting leads.
Avoid signing up for a free email tool just because there are minimal cost implications. Evaluate the benefits of an elaborate emailing tool that integrates with other business systems, protects customers and gives crucial metrics. If you’re already working with an outsourced accounting firm, you can also consult with them whether this business expense is worth investing in without affecting your cash flow.
There are a vast number of other tools that can help you grow your business. Before you settle on any digital marketing tool, engage with an accounting firm in Singapore first and establish the costs versus benefits and critical growth areas.
If you require any assistance on accounting services, feel free to drop us an email at johnwoo@ag-singapore.com or contact us at +65-66358767. At Ackenting Group, we offer a complimentary 30 minutes online consultation for us to better understand your business requirements.
